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搜索引擎推廣是指利用搜索引擎、分類目錄等具有在線檢索信息功能的網絡工具進行網站推廣的方法。由于搜索引擎的基本形式可以分為網絡蜘蛛型搜索引擎（簡稱搜索引擎）和基于人工分類目錄的搜索引擎（簡稱分類目錄），因此搜索引擎推廣的形式也相應地有基于搜索引擎的方法和基于分類目錄的方法，前者包括搜索引擎優化、關鍵詞廣告、固定排名、基于內容定位的廣告等多種形式，而后者則主要是在分類目錄合適的類別中進行網站登錄。

Search engine promotion refers to the use of search engines, catalogues and other online information retrieval tools for website promotion methods. Because the basic form of search engine can be divided into web spider search engine (search engine for short) and manual catalog-based search engine (catalog for short), so the form of search engine promotion also correspondingly has the method based on search engine and the method based on catalog, the former includes search engine. Optimization, keyword advertising, fixed ranking, content-based advertising and other forms, while the latter is mainly in the catalog of appropriate categories for website login.

 

隨著搜索引擎形式的進一步發展變化，也出現了其他一些形式的搜索引擎，不過大都是以這兩種形式為基礎。 搜索引擎推廣的方法又可以分為多種不同的形式，常見的有：登錄免費分類目錄、登錄付費分類目錄、搜索引擎優化、關鍵詞廣告、關鍵詞競價排名、網頁內容定位廣告等。 從目前的發展趨勢來看，搜索引擎在網絡營銷中的地位依然重要，并且受到越來越多企業的認可，搜索引擎營銷的方式也在不斷發展演變，因此應根據環境的變化選擇搜索引擎營銷的合適方式。

With the further development and change of search engine form, there are also some other forms of search engine, but most of them are based on these two forms. Search engine promotion methods can also be divided into a variety of different forms, common are: login free catalogue, login paid catalogue, search engine optimization, keyword advertising, keyword bid ranking, web content positioning ads, etc. From the current trend of development, the status of search engine in network marketing is still important, and is recognized by more and more enterprises, the way of search engine marketing is constantly evolving, so we should choose the appropriate way of search engine marketing according to the changes in the environment.